The Periodic Table Of SEO Success Factors

Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.

The chart below summarizes the major factors to focus on for search engine ranking success (and thanks to Search Engine Land & Column Five Media, for the infographic design).



The Search Engine Land Guide To SEO explains factors in more depth, with tips and a tutorial on implementing them.