• They will need to design and test landing pages and contact forms to get optimal results. – David Szetela (@Szetela)
  • I first look at what their site is generating from other traffic sources. – Steve Cameron (@adventcom)
  • Leads are just that – leads. Leads /= sales. – Melissa Mackey (@Mel66)
  • I set realistic conversion goals, both as what we define as a conversion and how we will be garnering them. – Matt Umbro (@Matt_Umbro)
  • Determine what a qualified lead is and the typical close rate. – Jonathan Levey (@jlevey)
  • The quality of the optimizations we make are directly dependent on how well we can track back end conversions. – Bryant Garvin (@BryantGarvin)
  • Average revenue derived from each lead. – Logical Media Group (@LogicalMediaGr)
  • Type of leads, target roi of lead, time a lead takes from inception to close, etc. – Mark Kennedy (@markkennedysem)
  • I also put goals in line with the sales cycle. In other words, make sure client knows we may not see actual sales for months. – Matt Umbro
  • Usually to track phone results, sales desk needs to participate in tracking. – Peter Thistle (@PeterThistle)
  • Volume and lead quality can be conflicting goals. Also, they need to be tracking lead quality if they are not yet. – Jeremy Brown (@JBGuru)
  • Lead quality needs to be part of the conversation. Both sides have to work together to make sure the campaigns are successful. – Michelle Morehouse (@michellemsem)
  • Understanding of lifetime value of the customer is important in lead gen. – Melissa Mackey
  • Number of leads goal and cpl goal. – Brett Stevens (@BrettStevens1)
  • Avg CPC * Expected CR = Cost Per Lead. CPL / Budget = Reasonable Expectations. – James Svoboda (@Realicity)
  • And PPC can only get leads in the door. What they do with them after that is up to them, not us. – Melissa Mackey
  • Like most businesses I work with I need to understand the sales cycle and we need to work TOGETHER to truly succeed. – Bryant Garvin
  • Trying to set realistic expectations has to be key. – Theresa Zook (@I_Marketer)
  • There is almost always a need for a landing page testing convo. Gotta make it easy for users give up their info. – Heather Cooan (@HeatherCooan)
  • I usually try to work them into having a good tracking system for leads internally, and low lead to call time. – Matt McKenna (@socceruci)
  • Micro-conversions can be great to better target or bid a remarketing list. – Tyson Kirksey (@tysonkirksey)

 

source: ppcchat.co